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FEATURED PRODUCTS
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WELLBEING Shampoo
-70%Moisturizing shampoo for all hair types. Gentle, moisturizing shampoo for all hair types, enriched with botanical phytoceuticals known for their antioxidant properties. Cleanses effectively while respecting hair structure and scalp comfort.Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for dark brown or black tones.Color-enhancing conditioner for dark brown or black tones. Alchemic Conditioner Chocolate intensifies and illuminates these natural or colored dark brown shades.Regular price $12.00Regular priceUnit price / per
$40.00Sale price $12.00 (-70%) -
Color-enhancing conditioner for warm red or copper tones.Color-enhancing conditioner for warm red and copper tones. Alchemic Conditioner Copper intensifies and illuminates these natural or colored warm red shades.Regular price $12.00Regular priceUnit price / per
$40.00Sale price $12.00 (-70%) -
Color-enhancing shampoo for cool blonde tones.Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.Regular price $10.80Regular priceUnit price / per
$36.00Sale price $10.80 (-70%) -
Smoothing shampoo for frizzy hair Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and...Regular price From $11.40Regular priceUnit price / per
$38.00Sale price From $11.40 (-70%) -
Bodifying fortifying fluidLeave on treatment for sensitized or fine hair. It strengthens the hair structure giving vitality and body, making the hair appear silky and shiny.Regular price From $8.70Regular priceUnit price / per
$29.00Sale price From $8.70 (-70%) -
NOUNOU Shampoo
-70%Nourishing shampoo for processed hair Nourishing and strengthening shampoo for processed and brittle hair. This gentle cleanser reinforces weak hair fibers from root to tip, restoring softness, smoothness, and manageability. With regenerative lupin extract, full of proteins that strengthen and repair the hair fiber,...Regular price From $11.40Regular priceUnit price / per$38.00Sale price From $11.40 (-70%) -
NOURISHING Shampoo
-70%Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair Nourishing Shampoo cleanses gently with a nourishing action without changing the hair structure. The creamy texture creates a full bodied foam that leaves the hair soft and well conditioned. This rich lather sulfate-free...Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%)
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Color-enhancing conditioner for cool blonde tones.Color-enhancing purple conditioner for platinum and cool blonde tones. Alchemic Conditioner Silver intensifies and illuminates these natural or colored blonde shades.Regular price $12.00Regular priceUnit price / per
$40.00Sale price $12.00 (-70%) -
Color-enhancing shampoo for cool blonde tones.Color-enhancing purple shampoo for platinum and cool blonde tones. Alchemic Shampoo Silver intensifies and illuminates these natural or colored blonde shades.Regular price $10.80Regular priceUnit price / per
$36.00Sale price $10.80 (-70%) -
Gray Care Set
-70%Illuminating set for silver hair A routine designed to enhance gray, platinum, and silver-toned hair. Protecting color and extending its longevity, these three essentials leave hair shiny, soft, and illuminated. The purple formula of Alchemic Shampoo Silver and Alchemic Conditioner Silver intensify and tone...Regular price $44.70Regular priceUnit price / per$149.00Sale price $44.70 (-70%) -
OI All In One Milk
-70%Leave-in hydrating treatment controls frizz, protects from heat, and adds shine and softness Our best-selling multi-functional leave-in treatment milk controls frizz, hydrates, protects, and softens, leaving hair shiny and silky. This hydrating milk conditioning spray tames and detangles for a smooth, naturally shiny look. Formulated with Roucou...Regular price From $6.60Regular priceUnit price / per$22.00Sale price From $6.60 (-70%) -
OI Hair Butter
-70%Smoothing and nourishing hair butter This Smoothing Hair Butter is a luxurious, silky treatment that instantly nourishes and hydrates all hair types, especially coarse, curly, or frizz-prone strands. Infused with antioxidant-rich Roucou oil, which helps protect against external aggressors, this formula restores softness, shine, and manageability. This rich butter melts into the hair, delivering immediate...Regular price From $6.00Regular priceUnit price / per$20.00Sale price From $6.00 (-70%) -
OI Oil
-70%Multifunctional hair oil designed to fight frizz and boost shineMulti-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well on coarse or dry hair. The hair structure is left protected, without weighing it down.Regular price From $8.40Regular priceUnit price / per$28.00Sale price From $8.40 (-70%) -
OI Conditioner
-70%Hair conditioning cream to give amazing softness, moisture and shine Experience perfectly soft, radiant hair with this silky conditioning cream, formulated with roucou oil, prized for its high antioxidant content and protective benefits. This gentle formula deeply hydrates, boosts softness, and adds a healthy, natural shine—making it your ideal...Regular price From $5.70Regular priceUnit price / per$19.00Sale price From $5.70 (-70%) -
OI Shampoo
-70%Gentle daily shampoo for radiant, shiny, velvety-soft hair A creamy, luxurious daily shampoo designed to transform everyday haircare into a moment of pure indulgence- leaving hair irresistibly soft, and shiny. Infused with nourishing Roucou oil— a precious extract from the Amazonian Achiote plant, known for its high concentration...Regular price From $5.40Regular priceUnit price / per$18.00Sale price From $5.40 (-70%) -
Professional longevity serum for all scalp and hair types It helps maintain the wellbeing of scalp and hair, promoting their longevity and natural beauty. The hair is softer, shinier and full-bodied.Regular price $15.90Regular priceUnit price / per
$53.00Sale price $15.90 (-70%) -
RENEWING Shampoo
-70%Longevity shampoo for all scalp and hair typesGentle shampoo that helps maintain the wellbeing of scalp and hair. The Renewing system gives softer, shinier and full-bodied hair.Regular price $12.00Regular priceUnit price / per$40.00Sale price $12.00 (-70%) -
Longevity conditioner for all scalp and hair typesIt nourishes, moisturizes and promotes the wellbeing of scalp and hair. It stimulates scalp and hair, making the hair fiber healthy, firm and shiny without weighing the hair down.Regular price $13.50Regular priceUnit price / per
$45.00Sale price $13.50 (-70%)